After Al Gore’s visit and lecture on Global Warming and Changes in Climate, Wrigley’s decided to join the crusade for saving energy and to capitalize on the awareness of the topic. So a new form of advertisement was developed: To take advantage of the wind currents generated within the subway stations, shafted as wind power to the surface. That is how a sort of super pump was created to blow into the world’s largest chewing gum.

A success in proper use of energy and communication. Only four spots were chosen in the busiest areas of the city. In the end the impact was so great and so well received by the public that for a much reduced cost, Hubba Bubba prevailed at the top of mind.