The event garnered 39 million media impressions, garnering coverage in Us Weekly, Associated Press, Fox & Friends, Good Day New York, People.com and on influential blog Celebrity Baby. More than 3,000 parents joined the Huggies Brand on Facebook and Twitter. And parents couldn’t wait to get their hands on Big Movers – every shoe incited eBay bidding wars, driving demand and, even better, contributions to KaBoom!.