Cannes Lions
LANDOR, Cincinnati / PROCTER & GAMBLE / 2016
Overview
Entries
Credits
Description
Every man knows you need the proper gear when you're heading into battle. So, to help guys fight underarm stench we made battle helmets that enhanced the deodorants warrior personality.
Execution
Personify the deodorants by creating four different warriors via battle helmets, aka deodorant caps.
The Viking Warrior –Send sweat & odor to the depths of Valhalla.
The Fiji Warrior – Lead your tribal cannibals against scent invaders.
The Menacing Bear – Live in the woods and pummel stink.
The Lumber Jack –Juggle chainsaws to cut down the most ferocious scents
Outcome
Third parties are reselling them for a 700% mark up on Amazon.
Social Media loves our helmets.
Instagrammer boney321 declared the helmets "the best thing ever invented".
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