Cannes Lions

Old Spice Battle Helmets

LANDOR, Cincinnati / PROCTER & GAMBLE / 2016

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Every man knows you need the proper gear when you're heading into battle. So, to help guys fight underarm stench we made battle helmets that enhanced the deodorants warrior personality.

Execution

Personify the deodorants by creating four different warriors via battle helmets, aka deodorant caps. 

The Viking Warrior –Send sweat & odor to the depths of Valhalla. 

The Fiji Warrior – Lead your tribal cannibals against scent invaders. 

The Menacing Bear – Live in the woods and pummel stink. 

The Lumber Jack –Juggle chainsaws to cut down the most ferocious scents 

Outcome

Third parties are reselling them for a 700% mark up on Amazon.

Social Media loves our helmets.

Instagrammer boney321 declared the helmets "the best thing ever invented". 

Similar Campaigns

12 items

Jungle Hero

REVOLVER/WILL O'ROURKE, Sydney

Jungle Hero

2017, OLD SPICE

(opens in a new tab)