Cannes Lions

HUGO DEEP RED FRAGANCE

MEDIACOM, Dusseldorf / PROCTER & GAMBLE / 2005

Presentation Image

Overview

Entries

Credits

Overview

Execution

This was the first time that the show used an MTV trailer as a call for participants. All interested parties for the “HUGO Deep Red Dismissed” show were then presented online (www.dismissed.de) where users could vote for the candidates they wanted to see on the Hugo Deep Reed special.

Outcome

Highly effective co-operation: Unaided Awareness: INDEX 119! - First Preference: INDEX 150! - Relevant Set INDEX 108!

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