Cannes Lions
MEDIACOM, Dusseldorf / PROCTER & GAMBLE / 2005
Overview
Entries
Credits
Execution
This was the first time that the show used an MTV trailer as a call for participants. All interested parties for the “HUGO Deep Red Dismissed” show were then presented online (www.dismissed.de) where users could vote for the candidates they wanted to see on the Hugo Deep Reed special.
Outcome
Highly effective co-operation: Unaided Awareness: INDEX 119! - First Preference: INDEX 150! - Relevant Set INDEX 108!
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