Pulsação is a question and answer game, where the game time depends on the intensity of the player's heart rate and the participant wins prizes.Since the TV station is one of the leading stations in the country in terms of viewers, the greatest challenge was to approve the idea with the TV station team, who initially resisted. But after huge negotiations with them, explaining that integration with the brand was necessary, the project was approved.

Full interaction product x sketch. Greater level of exposure and brand awareness. The sketch can last up to 19 minutes long, including:- Several citations;- Tips on oral hygiene;- Conceptualization;- Visualization of the product on the videowall;- Virtual inserts ;- Player booth and question board characterized.