Spikes Asia

Life Replaces Pain

GREY GROUP, Singapore / GLAXO SMITH-KLINE / 2016

Awards:

1 Shortlisted Spikes Asia
Film
Demo Film
Demo Film
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Description

What if we literally allowed viewers to see life from the unique perspective of the world's trusted pain reliever Panadol? Resisting the temptation to science-talk or to feature bland pain moments, this film dramatizes the actual benefit of taking a Panadol product in a never-done before style: life free of pain, at work, at home, at play, with friends and family, in many different places - on a capsule shaped planet Earth. Prompted by a hand taking a Panadol capsule the seamless journey starts: from Australia's beaches to a family lunch in Latin America to a construction site in the Middle East to a symbolic metropolis and finally ending in China. In all scenarios objects in capsule shape reaffirm the iconic design idea: the paddle boards, the lunch table, the blue-print, the football stadium, the floating candles. Indeed: when pain is gone, life takes its place...

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