1. Over 7000 visitors saw the sculpture in the Museum during the first two weeks.2. We had a large PR coverage in local and national newspapers.3. And we created PR in magazines where Amnesty normally would never get in:Art Magazines and Marketing Periodicals.4. The clickrates on amnesty-international.de during the promotion were 16% higher than in the previous months.5. The local Amnesty Section in Mannheim had 50% more applications for memberships right after the promotion.