Cannes Lions

HUMANITARIAN CHARITY

DEMNER MERLICEK & BERGMANN, Vienna / ORF / 2008

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For this purpose, we designed distortion-free, mirroring citylights with opaque, life-size wheelchairs printed on them and affixed them at bushelters and trolley-stops. People who sat on the benches next to them, could see their morror image sitting in the wheelchair. Our message reminded them that „A disability can hit everyone.“ Together with a call for donations.

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