Cannes Lions
SANCHO BBDO, Bogota / LA REPUBLICA / 2011
Overview
Entries
Credits
Execution
We got the 6 most read and influential newspapers in Colombia to donate one day one of the letters of its name, and in the bottom of the cover we put a text saying “We all have something to donate and the place to do it”.
Outcome
Thousands of Colombians followed the example of their newspapers and started to donate, 350 Colombian companies joined the cause by donating in cash or in kind.The initiative was so popular that other mass media, in later days also decided to remove letters from their names or logos.
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