Cannes Lions
LANDOR ASSOCIATES, Sydney / HUTCHISON / 2014
Overview
Entries
Credits
Description
To bring a small, start-up business onto the main stage, to challenge other organic delivery services and to expand their offer to Victoria, Queensland and Western Aus. To show customers that this business really knows how to forage and explore and discover the best produce from the country and small towns. Whether its local cheese, fresh fish or the finest cuts of meat, the Hunter Gatherer knows where to find it.
Execution
Alex Hutchinson came to us with an idea born out of a passion for travel a knowledge of regional Australia, top quality artisan produce, and a love of storytelling. Alex sources the finest produce and stories from all over Australia and delivers a curated food box to his customers.
We call him the Hunter Gatherer....the name stuck
Outcome
The brand is growing rapidly, now operating in Victoria and looking to expand to Queensland in 2015. New markets, new regions, new produce.
Similar Campaigns
12 items