People often go out to enjoy shows and groups of girls especially gather in huge audiences among young adults. One of those girl groups, Perfume, has sparkling and shining images and so they are popular for their futuristic performance.

Event Hall , Outdoor vision

The campaign information spread explosively among 30m people on SNS. There were five times more tweets about the HYOKETSU product compared to the number before the promotion.

AR cans were sold on a limited basis as an extended product of this campaign and as a result, all cans vanished from the store shelf right away.

The client thinks highly of this new and strong method as relationship with the consumer.