Cannes Lions

HYUNDAI CARS

Y&R INTERACTIVE TEL AVIV / HYUNDAI / 2006

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The brief:Emphasise the car brand's success in terms of sales for the second consecutive year.The idea:Create a personalised interactive campaign that would show the power Hyundai has accumulated on the road in terms of numbers.

Surfers were prompted to enter their names on the website and join the "Hyundai Success".They subsequently saw their names "driving" down the virtual Israeli highway.Result: The campaign de facto created a highly visible virtual Hyundai community.

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