[TV & Mobile convergence : Shaking campaign]

Through Info-sound and audio fingerprinting,we made smartphone auto control system.

TVc sound activates Hyundai card's music application, and people can draw for an event to win the festival ticket by passionate smartphone shaking.

[Media]

Not only TV and movie theater, we launched CITYBREAK commercial film in Youtube and Facebook.

Music fans could easily search the film to participate in Shaking campaign, over and over.

[Results]

For it's only available by CITYBREAK commercial, people looked around the film

and it turned into kind of fandom.

CITYBREAK awareness and preference dramatically increased.

Tickets were sold-out.

Awareness increased 61%

Preference increased 53%

Campaign participants 243,200

Total number of shaking 3,648,000

SNS spread 11,114