Cannes Lions
SMG TURKEY, Istanbul / HYUNDAI / 2007
Overview
Entries
Credits
Execution
First announcement cuts commercial break: “Owner of 34CPE49 Hyundai Coupe please come to the box office. You are expected, errrrrrr, by a beautiful lady who’d like to experience the leather back seats…”5 minutes later second announcement cuts break: “Attention, owner of Hyundai Coupe, same lady would like to know your car a bit closer, errrrrrr, namely the sportive suspension…”Original advertisement follows, challenging the audience: “Do you have enough fever to meet Hyundai Coupe?”
Outcome
Allmedia Client Survey results show that: •Hyundai Coupe ad has the highest retention level (82%) among automobile content.•62% of the cinema audience enjoyed Hyundai Coupe announcements.
Similar Campaigns
12 items