A Lexus underling interrupts his boss’ dinner to deliver the news that the Hyundai Genesis has won North American Car of the Year. Halfway around the world a BMW executive berates his staff over the same story. We cut back and forth between the two executives as they shout at their staffs in Japanese and German. Only “Hyundai” stands out as they scream it over and over again. Their tirades reach a crescendo and we cut to black. VO: “Win one little award and suddenly everyone gets your name right. It’s Hyundai. Like Sunday.” The car and end logo appear.