Car dealerships aren’t known for being a welcoming place for people with children. Buying a car can be a lengthy, grueling process. We wanted to create a piece that would be able to entertain our client’s children long enough that they could make it through financing.

For the times people are in the dealership to comparison shop, we know that out of sight is out of mind. We needed a memorable piece that wouldn’t get thrown away or lost at the bottom of a laptop bag after they’d left the dealership.

We took the original brochure design and replaced all the images with identical line art. The copy remained the same, so that a parent could still reference the information the book has about the car.

Kids and parents loved them. Even those hard-to-please Hyundai dealers loved them. And we had new artwork to hang in the dealerships.