Cannes Lions

MI HYUNDAI FAN PARK APP

MOBEXT (HAVAS MEDIA), Madrid / HYUNDAI / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

After downloading the app users had to like Hyundai Facebook to create their Private Fan Park, which was automatically geolocated and published on their Facebook wall. Then they invited their football mates to join their Fan Park, which had its own photo gallery match kits (drums, vuvuzelas, virtual face painting etc.) If they wanted to move from the virtual world to the real one they just had to pick up a prematch kit at their nearest Hyundai dealer and have a test drive.

During matches this could be shared at all times in Facebook or Twitter (on hashtag #hyundaifanpark).

Between the virtual Fan Park had up to date reports on everything that was happening in the European Cup: results, scorers, team classification, while letting people in on the day-to-day life of the Spanish team and fans.

Outcome

- 150 Private Fan Parks by the end in 37 Spanish cities.

- Test Drives, target exceeded by 52%.

- 2,618 downloads, + 120%. The average number of guests at the Fan Park was 5 people.

Similar Campaigns

12 items

Distracted

HYUNDAI MOTOR BRASIL, São paulo

Distracted

2021, HYUNDAI

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