Cannes Lions

# I AM NATURE

WHO'S MCQUEEN PICTURE, Berlin / WORLD WILDLIFE FUND (WWF) / 2015

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We begin with ideas of ??the self and nature. The film # i am nature begins immediately after the birth of a thought. The protagonist comes out of the water and we notice that the narrator is going backwards as well, questioning the core of the self, layer by layer.

- I'm not the missed call from my boss ...

We see the protagonists go back into the forest and observe the iridescent light as it breaks through the canopy of trees.

- I'm not the number of unread emails in my inbox ...

The journey continues, physically and mentally, as the protagonist is forced back into his work clothes, into an office and then his desk. The further back he goes the stronger his internal dialogue becomes.

- I'm longing that can not wait.

The film runs forward again and the protagonist rises decisively from his chair.

For this reason, the film begins with the answer, the resolution existing in nature, progressing into the question of what exists at our core. The viewer is released at the point when the protagonist must face the question. The picture is black, the question remains in the minds of the audience.

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