Human Rights Watch wanted to draw attention to the increase in torture following the Arab Spring. Because the greater the level of public awareness, the more pressure can be put on the regimes.A non-transparent glass cube was erected in the centre of Berlin. With a special sticker, passers-by could make the walls see-through and every sticker became a window to see inside. The passers-by saw a torture scene resembling what is currently happening inside prisons.

As Berlin is Germany’s capital, the campaign took place at the country’s political heart. This meant that we reached the most important target group of all.

Even during the installation phase, the campaign received plenty of attention and caught the eyes of many journalists.

Human Rights Watch employees distributed thousands of stickers, most of which were stuck on straight away by passers-by. At the end, all the walls of the cube were see-through and the torture scene had been completely revealed.The cube became a symbol against torture.