Cannes Lions
CHEIL USA, Toronto / HUMAN RIGHTS WATCH / 2017
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The commercial uses a series of hashtags to tell the story of how schoolchildren in worn-torn countries have gone from being military targets to being normal kids, since Canada signed the safe schools declaration. Each hashtag tells part of the story. The commercial ends with a thank-you to the Canadian Public whose wide-spread tweeting and social campaigning pressured the Trudeau government into signing.
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