The film invites people to raise their eyes from their gadgets and explore the real world. It’s a call-to-arms to break free from the loop of boomerangs and see the world beyond filters, likes, hearts and shares. Because every photo is a destination to be experienced. The spot presents a dissonance between digital and real worlds. In the first part boomerangs and cinemagraphs draw the viewer in, before being interrupted by a black screen that forces us to confront our own image, held captive in a digital world, even as we watch this film. In the second part, this world is louder, liberating, filled with adrenaline, love, and experiences that are imprinted forever in our memories.