Cannes Lions

The Best Planet

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / S7 AIRLINES / 2017

Film

Overview

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Overview

Description

S7 Airlines wanted to remind Russians about two wonderful gifts we’ve all been given – the best planet we know, and a lifetime to experience it. To communicate these gifts, ‘The Best Planet’ shows the world from a perspective that allows viewers to truly experience and feel Earth’s beauty and mystery, transforming travelling into a valuable and meaningful journey for the senses.

Presented as a visual poem dedicated to Earth itself, the film is a message from someone who can truly appreciate what it’s like to be away from it – Russian cosmonaut, Andrey Borisenko, who spent 164 days away from Earth on his last expedition. Andrey narrates the film, which celebrates Earth’s hidden wonders by depicting the sensorial experiences different destinations can evoke.

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