The advertiser ATG is a local super brand in Sweden. They arrange harness racing betting games seven days a week, with a climax every Saturday with the game V75, which delivers approximately €7 million to the gamblers. On the local betting market, about 90 companies compete for attention. It's a fierce competition where ATG, with its main game V75, has become the biggest betting game in Sweden in all categories, regarding the number of gamblers and the total amount of prize money. The way ATG has marketed itself has been successful in differentiating ATG from the competition. Where the competing brands focus on monetary messages with an often exaggerated statement about the chances to win, ATG uses a more low-key tone of voice where emotions and entertainment value is the focus.

The cinematography beautifully dramatizes a woman’s transition from reality into a dreamlike state of mind. On the one hand, the images are sensitive and restrained, yet violently expressive as our character travels through time and space interacting with the elements and horses at full speed. The camerawork plays a big part in this visually driven script. Capturing nuanced emotions of curiosity, awe, excitement, and exhilaration.