Cannes Lions

I ATE THE BONES

DRAFTFCB, Chicago / KFC / 2013

Case Film
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Nothing delights the senses like getting lost in a favorite meal—but can it go too far? Our lead character finds himself so wrapped up in the taste of KFC Original Recipe, that he becomes worried when every last delectable morsel is gone and he finds himself empty handed. Which leaves one alarming question: What happened to the bones? Lucky for him, KFC Original Recipe Boneless is all the 11 herbs and spices flavor that made KFC famous…just without the bones. It’s a whole new way to experience KFC.

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