Spikes Asia

"I miss daddy so much."

AOI PRO. INC., Tokyo / PANASONIC / 2019

Film

Overview

Entries

Credits

Overview

Background

Panasonic’s face recognition system is getting higher evaluation for the accuracy of the authentication and has been introduced such in immigration gate at the airport and office security. However, talking about the awareness in the world, we have just stood at the start line. Then, we’ve made a web movie that gains people’s interest and make them watch this to improve the awareness by appealing our technology that identifies individuals even they wear masks or have beard. Moreover, we claim this system as a heartwarming technology by displaying the aspect of accepting the resisted people, not of excluding suspicious ones which the system also has.

Execution

A girl and her mother are looking forward to a father taking part in their annual kindergarten recital. but Their father: who is living in foreign country and have grown his beard and changed from the picture when he sighed up the system; run into the room where held a presentation by the children. The guard man could not recognize him, but Panasonic’s face precognition system could. This casually says how high accuracy the technology has. At last he was in time of his child's presentation. For first she seemed to accuse his father, but eventually he found that she loves and misses him so much. They hugged each other tightly.

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