Twitter is very committed to the fight against gender discrimination in accordance with the European 2030 agenda, which tries to advance gender equality in all its expressions. The objective was to make known the different realities and gender expressions that exist, since many people still don’t know how many there are.

An interactive tool created in collaboration with Twitter to give all gender identities and expressions some of the recognition and visibility they deserve. Users could learn more about some gender realities, create the symbol that represented their own identity and share it on their Tweet-Line. The campaign was aimed at the whole society and Twitter was the perfect platform due to its wide range of users

Even today, when we have to fill out any type of form, we have to indicate if we are a man, a woman or what is worse, not say it. But the WHO recognizes as many gender identities and expressions as there are people in the world. The strategy was to generate noise on gay pride day in Spain by creating a platform where users could create the symbol that would define them and understand the amount of gender expressions that there are.

An interactive tool created to give all gender identities and expressions some of the recognition and visibility they deserve. Users could learn more about some gender realities, create the symbol that represented their own identity and share it on their Tweet-Line. We wanted to take a small step to express gender identity by creating a symbol that could give it visibility and thus begin to break the binary system. After all, there are few things as powerful as symbols and now everyone can have their own.