Cannes Lions

COMPUTER MANUFACTURER

PEPPER COMUNICAÇÃO, Sao Paulo / POSITIVO / 2010

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Through the float, the public was able to experience the thrill of being on the parade ground and interactively taking part in it. To figure in the parade, Internet users could upload their pictures at www.positivopranacao.com.br during the entire parade or participate in real time by sending SMS and MMS. Social networks such as Facebook and Twitter were also integrated to the action as participation channels. During Portela’s presentation, all interactive materials received were exhibited on big screens placed on one of the floats and broadcast live and online for the entire country, which allowed us to place digital inclusion inside the Sambadrome and accomplish the primary goal of Positivo Computadores.

Outcome

100 thousand website accesses, 7,300 pictures sent and exhibited on the big screens, 10 thousand SMS received, 400 thousand CDs, 1000 FM radio exhibitions, 4 thousand samba school members wearing t-shirts with the brand during rehearsals, striking 80 thousand people, 100 thousand people present in the Sambadrome, live broadcast for millions of people on the largest Brazilian television network, on the main newspapers and magazines, 2 million impacts on social networks, 14 million online banners and 100 thousand people a day and 1 million cars stroke on the streets of Rio de Janeiro.

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