Cannes Lions
MRM WORLDWIDE, London / NEWSPAPER MARKETING AGENCY / 2007
Overview
Entries
Credits
Outcome
Research showed the pack was very well received; “This is going to be noticed”, “…really intriguing”. Recipients liked the “clever”, “creative”, “innovative”, and “involving” approach.
Traffic to the web site increased to 108% of normal and the campaign was the start of an ongoing dm programme to media planners.
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