Cannes Lions

POSITIVE EDUCATION SYSTEM

MATOSGREY/G2, Sao Paulo / POSITIVO / 2007

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Overview

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Credits

Overview

Execution

Fruits, color pencils, mineral water glasses and garbage bags were distributed in organic and feeding fairs, parks, squares, shopping, restaurants and beaches. Each material invited to access www.issotambemepositivo and brought a message that stimulated positive attitudes like: healthy feeding, environment care. The hot site with great power to convert registers, allows that the visitant know the school structure and make a school virtual tour and set a visit.

Outcome

97.843 people were impacted in Curitiba town and in the coast of the Paraná state. And we have 14,611 pager views in hot site.

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