Fruits, color pencils, mineral water glasses and garbage bags were distributed in organic and feeding fairs, parks, squares, shopping, restaurants and beaches. Each material invited to access www.issotambemepositivo and brought a message that stimulated positive attitudes like: healthy feeding, environment care. The hot site with great power to convert registers, allows that the visitant know the school structure and make a school virtual tour and set a visit.

97.843 people were impacted in Curitiba town and in the coast of the Paraná state. And we have 14,611 pager views in hot site.