The first step was to create the plug-in. In record time of 7 days, we developed the plug-in, the web page and the tools to communicate the press.Afterwards, we launched the news, firstly for the international media, that naturally caught the local media attention, underlining the coverage of the act. The local media explained with detail the function of the application.After 3 days on air, and all the media talking about Leo Burnett and Opportunity, we contacted our prospects of New Business, through direct marketing and email.On the end of the first week, we launched a second press release communicating the impact results of the plug-in until that moment. This meant a reinforcement of the action over the prospects.

The results couldn’t be more satisfying. Media of almost 100 countries spoke about Leo Burnett. Every media made reference to the name of the agency “Leo Burnett”. Locally, which was our main focus, the application was in the press, internet, radio and TV, where we were interviewed by the most important economic news diary. Until the end of this inscription Leo Burnett received 16 calls for New Business, asking for our credentials.