Our goal was to create awareness of Linux on Blade Technology. It was also important to build incremental reach and frequency, and encourage a preference for the IBM e-Server BladeCenter over competitor offerings.The banner would drive the audience to a website, where they could find out more about this new proposition from IBM. The target audience were CEOs, managing directors, CIOs within small and medium companies.

Presenting the IBM e-Server BladeCenter, the banner includes an ingenious touch that encourages interactivity and reinforces the product benefits. On rollover, individual blades slide out of the chassis to reveal key product highlights.