The campaign objective: Demonstrate how Lotus software empowers on demand collaboration.

The target: business executives and IT strategists.

The challenge: compel this busy audience to take the time to understand the value of this new offering. We created an interactive and voyeuristic landing experience that enabled users to literally look around someone’s office. They could read the pro’s email, listen to his voicemail, preview webcasts, watch the offering in action, and see its benefits. This highly successful campaign – users averaged upwards of nine minutes – uses the medium to make a broader point: IBM connects people with other people, on demand.