Cannes Lions
OGILVYONE WORLDWIDE BRASIL, Sao Paulo / IBM / 2004
Overview
Entries
Credits
Description
IBM sent an empty moving box informing the target it provided all that was necessary for their database to improve its performance and reduce costs. All the target needed to do was start packing.
Outcome
Besides generating a great number of qualified leads it also produced a great recall on the target's part, who mentioned the 'Moving Box' when responding to IBM.
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