Cannes Lions
OGILVYONE WORLDWIDE, Beijing / IBM / 2005
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In China, IT specialists are perceived to be "little princes". They have a high level of education and are paid a good salary. They have a job with a future.
Little is known about the daily life in their jobs or how they feel about it. This viral flash told the story of a "typical" IT specialist in a small or medium sized Chinese enterprise.The Flash was sponsored by Tivoli, the IBM software solution that lets you manage your IT infrastructure easily.
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