Cannes Lions
APPLE, Cupertino / APPLE / 2021
Overview
Entries
Credits
Execution
We see a stealthy character running on the roof of Apple Park. He launches himself off the roof and swings down to one of the the huge windows. Using an Apple Pencil modified to be a laser the thief cuts a hole in the 2-inch thick glass. He's broken into Apple Park. He parries through the atrium then scrambles down a vent and into the Mac Lab. He steals the powerful new M1chip from inside a Mac. Then he breaks into an R&D Lab but instead of stealing something else, he puts the M1 chip into an iPad Pro.
We see him pull a mask off his face and reveal our intruder is actually apple's CEO Tim Cook. He laughs as the iPad Pro powers up.
A title appears.It reads:
M1 Chip.
The power of Mac.
Stolen for iPad Pro.
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