Dynamic data lies at the heart of IBM’s e-business on demand solution. Every stroke was captured by IBM and then transmitted to Wimbledon’s customers in less than five seconds. Using Wimbledon as a live case study the agency solution produced an integrated campaign demonstrating IBM’s capabilities. It included press, direct mail, email, digital specifically a live feed screensaver and banners delivering results, statistics, news, radio (a media first) and web cam images to users. Another media first included a plasma screen Wimbledon Scoreboard poster, which delivered match results in six London rail stations reaching 21 million people.

The results exceeded expectations. The IBM landing page received over 140,000 visits, nearly a third more than anticipated. In addition, double the projection of contact forms were downloaded. The screensaver was also a huge hit, with over 32,000 video clips downloaded from www.wimbledon.org – which received over four million unique users this year, compared with 2.6 million in 2002.