IBM ReturnServe gave tennis fans something they’d never had – the chance to stare down a serve from their favourite players. But not just any serve – one that happened on court just moments earlier.

We designed 4 pop-up courts:

- On site at the Australian Open

- In the Melbourne Airport business lounge

- In the Sydney Airport business lounge

- At a popular Sydney city shopping centre

Plus we developed a ReturnServe desktop version – which everyone could play at work and at home.

For Average Australians:

- Hundreds of different serves were broadcasted from 53 leading players

- 10,183 played on our pop-up courts

- 270,000+ played on their desktop

- Stories in 15 publications reached 1,900,000 readers

- Social sharing reached 4,843,691 followers

For Business Leaders:

- Stories in business publications reached 420,000 senior decision makers worldwide

- 38 brand new relationships were established in Australia

- 32 existing relationships were deepened

- 70 of Australia’s top 100 companies are now engaged with IBM