Cannes Lions
ON - DEMAND SOLUTIONS OF IBM BCS
OGILVYONE WORLDWIDE, Frankfurt / IBM / 2004
Overview
Entries
Credits
Overview
Description
An unpolished nugget of amber symbolises a company at the beginning of its production chain.
It is inconspicuous but holds great potential. With skillful polishing, the best can be brought out of a company. This is exactly what IBM BCS do.
Outcome
The target group wanted to know more: 26% signed up to take part in the event.The mailing won Gold and Silver at the German Dialog Marketing Awards Show.
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