The campaign removed the communications barrier between the IBM sales rep and the new clients. We managed to unite them on a playing field they were both comfortable with.

It is crucial for IBM to demonstrate a deep of understanding of the clients' needs - including approaching them in a way they understand - and that is what this campaign did.

The execution was simple, yet intriguing with the small do-it-yourself elements and no-nonsense approach to the subject matter.

Everyone knew what it was all about... and most importantly, why to buy and how to sell.

For IBM, the campaign meant an initial sale returning the campaign investment 8 times.

However, since closing sales like these often take op to 6 months, IBM expects to get their investment returned at least 27 times.

So it has been good business to demonstrate first hand how to move bits and bites.

Open offers: ROI 110 > Expected upon closed sales: ROI 27

Closed sales to date: ROI 8