Cannes Lions
EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2006
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An Italian piazza at night. It’s deserted except for two lovers in a convertible by the fountain. The woman in the passenger seat is indulging in ice cream while her lover is trying to snatch a spoonful, but all he gets is a lecherous smile. He tries harder but she won’t give in. What started off as a playful match is now turning into a proper fight. Just then, an old lady comes around the corner with her dog. Seeing the car rocking and the guy practically on top of the woman, it seems obvious what’s going on. How obscene!
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