Cannes Lions
DRAFTFCB, San Francisco / KIKKOMAN / 2011
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Description
The versatility of Kikkoman Soy Sauce allowed us to explore different cooking styles and product shots.
This created a spot that was faithful to the traditional uses of Soy Sauce while still being accessible to today’s contemporary cook. The heritage of the product and brand were embraced as well, with an Asian influence in the music, typography, and the use of positive and negative space.
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12 items