Kikkoman needed a visual idea to combine Kikkoman with the Olympic Games.

Kikkoman – the world’s number 1 soy sauce – has been refining the menus of its customers for years. To celebrate the Olympic Games in Tokyo, a special sujet was created for the legendary Japanese brand: A simple fabric ribbon turns the Kikkoman logo into a gold medal. A message, so strong, that not even words are needed.

Basically everyone. People who are interested in Olympia as well as in food.

Because the placement was done during the Olympic Games the reference was clear.

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