Whilst many confectionary brands are aimed at kids, Pascall identified that many of their consumers were adults that have grown up with the brand, and they still love the lollies as much as they did when they were young. With the idea that Pascall are ‘Lollies for Grown Ups’ we created spots in the style of childhood children’s shows with adult themes for our grown up audience. A Princess meets a Prince on an Internet dating site. However when they meet at a bar it turns out that he’s a frog. After an interesting discovery the Princess realizes that like a Pascall Chocolate Éclair, it’s what’s on the inside that counts, so she takes the frog home after all.