Cannes Lions
WAH WAH , Mumbai / ICICI BANK / 2013
Overview
Entries
Credits
Description
The ICICI film tells a story of a little girl 's daily journey to a Candy store set somewhere in the hills of the Himalaya mountains...She traverses a long path over hills and Paddy fields over rivers and valleys to the lone candy shop owned by an old grumpy man.
He has no place in his heart for generosity and emotion as the long years of the mundane have taken its toll and turned him into a cynical character.
On arrival one day she realises to her disappointment that she has run out of money .
Dejected , she turns to leave and is summoned by the same grumpy shop keeper , who rewards her with a bonus candy .
Execution
The music of ICICI is an original composition using a part of an ancient poem from Kashmir- the Northern state of India.
My endeavour in composing this piece was to create something gentle and delicate , that reminds us of our childhood and our hopes dreams and aspirations, even if it was something as trivial as a run to the candy shop.
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