NRMA Insurance is one of Australia’s largest home and car insurers. They asked us to create a campaign to breathe fresh meaning and resonance into their iconic brand positioning of 'HELP'. Over time their campaigns had become too anchored to the category. We believed there was a bigger promise of 'HELP', a more human offering, to be there for whatever goes wrong.

In this film we imagine a world where accidents and disasters prevent themselves, and as such, insurance is no longer needed. ‘Runaway’ tells the story of a lone tyre, magically propelling itself through the Australian landscape until it arrives on the scene to prevent a driver having a head on collision.

We created ‘Until then’ – an imaginary world where accidents and disasters prevent themselves, and as such, insurance is no longer needed. Until that world exists, people will still need help, which is why NRMA Insurance is here.

Early brand tracking has shown that the campaign performed extremely well for cut-through & likeability and improved significantly on positive sentiments for the brand overall. The organisation is now committed to continuing Until Then as a platform and using it as an organising thought through all their layers of communications.