Iconic Australian brand NRMA launched an integrated campaign to promote the value and savings available through a new Member Benefits Program, NRMA Blue.

The campaign brings to life the NRMA's strategic focus to keep people moving and broaden its offer to members beyond traditional roadside assistance and motoring.

NRMA conducted extensive research to understand what mattered most to members and customers and designed Blue to deliver a range of exclusive benefits and savings on these areas which included fuel, insurance, entertainment, travel and leisure experiences.