Stretch the brand elements to the max. Keep the brand recognizable. Give the pack power in store. Keep sophistication.

THE NEW ICON PACKAGING

A strong design leveraging the iconic power of the brand to the max.

Three unique visual brand symbols are used prominently: the red star,

the green color and the wordmark. Designed to guide the

consumer journey in store; a logical sequence from total shelf down to

individual pack.

Bold and progressive. A leadership statement.

Shaking up the shelves of the beer isle.

Premium quality perception through sophisticated and detailed

elements: rich 3D bottle image, refind type font, subtle gradients

in the background.

The packaging has a huge shelf impact in store.

It was introduced in Russia and Greece at the end of 2012. During 2013 the packaging will be introduced globally.