Cannes Lions

LUNCH IN TOKYO

OGILVY & MATHER ADVERTISING PORTUGAL, Lisbon / COCA-COLA / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

They say that happiness is having friends around you.

And when do you notice their absence more than at meal time?

Many young people leave the country to complete their studies at the cost of not having friends and family around.

This is the case of Joana who left 4 years ago to study in Tokyo.

We decided to bring happiness to her.

The 3 best friends of Joana and her brother showed up for a surprise lunch at Joana's house in Tokyo.

Execution

They say that happiness is having friends around you.

And when do you notice their absence more than at meal time?

Outcome

The video was aired on Coke & Meals Facebook page (Portugal) reaching over 200,000 in the first few days and growing. It contributes to an ongoing social media program encouraging customer loyalty.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The Night is Young

LEPUB, Milan

The Night is Young

2023, HEINEKEN

(opens in a new tab)