Cannes Lions

ICONTA

DDB BRASIL, Sao Paulo / ITAU / 2012

Overview

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Overview

Description

We created an unlimited ad on Veja magazine for iPad to promote the iConta, the digital account from Itau Bank that has no limit of transactions. It is possible to leave the ad on any page and go back to the magazine or, alternatively, go to the iConta website.After 2004 pages, the system rearranged itself, linking the copy to the one on the first page, starting everything again and so on, endlessly.The ad can be found in edition 2231 of Veja (download link supplied).

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