NASCAR, "If I" commercial showcases the power of the NASCAR driver.

While no narrative exists throughout this commercial, what shines though is the skill needed to win the 2013 NASCAR Sprint Cup Series. Using visuals and stock footage to represent power, endurance, speed, and strength we intercut footage with images of past and current drivers including, Kyle Busch, Jimmy Johnson, and Clint Bauer. The end result helps the viewer understand that skill, precision, mental strength and focus pushes each and every driver to be their best and reach that checkered flag.